Kelley Blue Book released their 2020 Brand Image Awards and Tesla won 5 of the 6
Luxury Awards.
They won for:
- Best overall luxury brand
- Best value luxury brand
- Most refined luxury brand
- Best performance luxury brand
- Best styling luxury brand
The only one they didn't win was most trusted luxury brand which went to Lexus.
I honestly didn't expect them to clean up this much but nicely done Tesla. Hopefully the Cybertruck will receive similar praise.